Flamingo Land announced as the new headline sponsor of Frisk Breakfast

Flamingo Land Resort has been announced as the new sponsor of the Frisk Breakfast Show, marking a major commercial partnership for the station’s flagship programme.

The agreement will see Flamingo Land feature across Frisk Breakfast with Andy & Steph, airing weekday mornings from 7am to 10am, with integrated on-air branding and promotional activity designed to engage listeners across the North of England.

The partnership brings together one of the region’s most recognisable attractions with one of its fastest-growing radio brands, as stations increasingly look to branded content and sponsorship as key revenue drivers and audience engagement tools.

Station Manager Danny Coucill said:

“This is a hugely exciting partnership for us. Flamingo Land is a massive, recognisable brand with real heritage across the North, and to have them aligned with our Breakfast Show is a major step forward. It reflects both the growth of the show and the wider station, and highlights the kind of commercial opportunities now opening up for Frisk Radio.”

Andy & Steph, the hosts of Frisk Breakfast, added:

“We’re thrilled to be supported by such an exciting attraction. Flamingo Land is such an iconic destination for people in the North. We’ve been going there since we were young, so to now partner with them is awesome.”

Frisk Breakfast continues to grow its audience across DAB and digital platforms, with the show’s mix of high-energy music and Northern personality helping it build a strong connection with listeners across the region.