Technical and Content Standards for Broadcast-Ready Ads

The Frisk Radio network accepts commercials supplied by clients, produced by themselves, or a 3rd party production agency, subject the following standards.

If you wish for help producing an ad running on the Frisk Radio network, we can offer this service, however this will be at your own cost.

Duration

Your airtime duration will be precisely 30 seconds or precisely 60 seconds, depending on the airtime agreement; this is known as the "agreed airtime duration"

• Ads that are longer or shorter than this must be agreed explicitly in writing between the client and Frisk.
• If we find your commercial to be longer than agreed airtime duration, we reserve the right to trim the audio to the agreed airtime duration, or to increase the tempo of the audio, until the duration matches the agreed airtime duration.
• If we find your commercial to be shorter than the agreed airtime duration, we reserve the right to pad the audio by way of a Frisk-branded ident, or other short piece of audio, such that it fits precisely the agreed airtime duration.
• If we find the ad too far out of the bounds to lengthen or shorten whilst still remaining airable, the ad will be cut.

Silence

Your commercial should not have any elongated period of silence at the start or end of the audio.

An elongated period of silence is deemed to be silence of 0.5 seconds or more.

• If we find your commercial contains an elongated period of silence at the start or end of the audio, we reserve the right to insert a Frisk-branded ident or other short piece of audio at the start or end of your commercial to fill that silence.

Volume

The maximum volume level should be 0db - i.e. no distortion

The average level should be between -3 and 0dB

• We reserve the right to normalise (increase the volume) or compress (lower the dynamic range) if we find the audio of your commercial to be too quiet, relative to the audio audio we broadcast.

Prohibited Content

Commercials must not contain any explicit words or vulgar suggestions.

We do not permit commercials with the following, non-exhaustive list of sound effects

• Sirens which imitate those of the emergency services, including, but not limited to, police, ambulance, fire

Voice Clarity and Effects

The voice-over in your commercial must be clear, and easily audible above any music, and must be recorded in a studio-level environment, using dedicated recording equiptment.

It must not overuse echo and reverb effects. 

• We recommend music is dipped by at least 10dB when being used as a bed behind a voice-over.
• Any SFX and music beds should be used to enhance, not overpower, the voiceover.

If the clarity of the voiceover is not deemed suitable, we reserve the right to reject the ad.

Delivery

We must receive the final produced and approved ad at least 72 Hours before they’re due to air.

Files should be sent over as .wav files.

Script

We advise, for maximum effect, that details like dates, ticket info, or contact details be left to the end of the script.

• When promoting events, the whole bill should not be listed, and should instead focus on a maximum of 4 key names.

Refusal

Should your commercial not meet the above technical standards, or for any other reason we deem, we may respectfully request an edit to your commercial; this will be at your own cost.

Alternatively, we can offer a full reproduction service; this will be at your own cost.

Further Questions

If you have any further questions about your ad, email danny@friskradio.com